PIONEERS by Bridgestone EMIA
Bridgestone EMIA’s PIONEERS explores how our business is evolving at a moment of unprecedented change in technology, consumer behaviour, and society. Through short, compelling conversations, we’ll share everything you need to know about how Bridgestone is shaping a sustainable future of mobility.
PIONEERS by Bridgestone EMIA
Automotive start-ups: A new era
Incredible advancements in technology, changing customer needs, huge data availability and evolving regulations are all driving change across the spectrum from personal cars to shared mobility and micro-mobility. A wave of new automotive start-ups are entering the market working at rapid pace to bring new products and solutions to the market - and challenging traditional business models as they go!
Our host, Ginny Buckley, CEO of Electrifying, spoke to Adrien Thormann, Head of Total Solution Package, James McMurray, Key Account Manager OE Sales and Niels Vos, Senior Product Manager BMS, from the Bridgestone EMIA team about working with these industry newcomers and how Bridgestone is offering its expertise and market leadership.
